Prior to the last General Election the BIHR (British Institute of Human Rights) asked us to let the UK public know more about what the Human Rights Act did for them. The idea was to let people know what they would be losing should it be abolished, we spread the word using a social media campaign which produced some brilliant results for the client.
There was a 50% increase in the BIHR's Twitter followers and there were 300,000 tweet impressions.
Overall we reached a huge number of people and increased awareness of what the BIHR do.