British Red Cross

  • Michael Bow
  • Chloe Bradbury
  • philip Abbott

The British Red Cross needed a campaign to raise money in a cluttered festive market. It was also the creative that led them into their 150th year, so it had to be special. In a series of press ads, we recounted stories from their history; we subverted the iconic red cross symbol, recognised globally, to create a timeline device that ran through every piece of communication, connecting the very first story to the very last. We were given an archive of stories and images to work with, selecting the most stirring to create the most striking work possible.