Located in Cambridge, MA, USA, the Broad Institute of MIT and Harvard is a leading genomic medicine institute formed by scientists who had worked on the Human Genome Project. Invitations, programs, menus, and all aspects of the branding were created for a special event celebrating their 10th anniversary. The concept was inspired by microbiology. The visual language communicated the idea of a very special event. Metallic gold and silver Pantones were used with a lux Mohawk card.