A minimalist design took inspiration from the simple bottle and the engraving of the iconic wildcat, for which the town holds in high regard.
Dark colours taken from a palette of rosewood, copper and the rich whiskey colour creates a warm, masculine and earthy image, similar to the whiskey taste.
The lines within the natural patterning of the native animal creates a illusion, creating a play on perspectives and drawing the viewers eyes to give focus to the product.