Brunel Digital // International Women's Day Event

  • Ivy Hu

Every year, Brunel Digital hosts a panel event with a range of female guests from the VFX and Digital Design industries for International Women’s Day. As the lead designer for the event, I was responsible for creating a dynamic brand identity that would translate into a successful 360° marketing campaign. As an ethnic woman within the design industry, I considered this project to be of high personal relevance. It was extremely important to me to not only empower women as a whole but women of all colours and backgrounds within the brand. Thus, I created a brand identity that proudly celebrates female creatives and their achievements. Each illustration was intentionally drawn by hand to maintain a sense of individuality within the illustration. Our differences and imperfections are vital to who we are.