Challenge: positioning a sports supplement brand in the active lifestyle consumer market without the stigma and stereotype of bodybuilding and the somewhat-confusing supplements industry.
Bserk is for the high-performance lifestyle. Based in Los Angeles, Bserk believes in a simple goal; to create products that are intuitive to use, made from natural, clean ingredients. In addition to providing an excellent customer experience — something that has been eroded from the industry. This goal represents a greater opportunity to improve the way people live and perform. Bserk’s products empower people to push boundaries, while the ingredients remain kind to their bodies to help them live a productive and healthy lifestyle. We were commissioned by Bserk to establish their brand positioning and visual identity, with a website and accompanying art and photography.
Keen to stand out from the over-saturated fitness and bodybuilding supplements market, we positioned Bserk Sports as a superior lifestyle choice for the more discerning, and active consumer. We constructed concise and accessible messages to emphasize the importance of sustaining a healthy lifestyle beyond just the gym. In addition, the new packaging was designed to reflect the quality and science behind the supplements, making the process of choosing the right supplements for you more simple and intuitive.
The final design combined a bold typographic aesthetic and a simple color palette with a distinctive accent color to create an identity that communicated the purity of the product while maintaining the intensity of the sport.