BSERK Make IT tour is a two-weekend event that brings together industry’s top influencers and forward-thinkers to explore the relationship between fitness and entrepreneurship. The tour inspires the participants to explore new opportunities to bring their ideas to life and shape the future of the industry.
We set out to explore new ways to brand a fitness seminar. The challenge was to bring the mainstream aspect of fitness seminars (where you mostly shadow your fitness idols) and amplify it to teach them ways to market and position themselves in the ever-changing industry.
With that sentiment in mind, we designed the branding to position the tour as an immersive, premium experience for attendees. To deliver this, we focused on the idea of ‘exploration’ and ‘idols’, linking the tour’s landscape with a bold and eye-catching logotype and artwork.