Based in Los Angeles, Bserk Sports is a supplements company that believes in a simple goal — to create products that are intuitive to use, made from natural and clean ingredients. This goal represents a greater opportunity to improve the way people live and perform in an industry that promotes unrealistic and unnatural results. Bserk’s products empower people to push boundaries, while the ingredients remain kind to their bodies to help them live a productive and healthy lifestyle.
We created a new brand name, identity and packaging system that focused on the simplification of the somewhat confusing supplements industry, removing the filling and unrealistic messages that are typically found in the branding of supplements. The new packaging communicates the purity of the ingredients and reflects the science behind the product, thereby making it easier for the consumer to know the “Why” and “How” the product will help them with their goals.