BT Sport - Take Them All On
Take Them All On is an original campaign for BT Sport that has delivered stand-out creative and results across multiple channels.
Rather than focusing on football – the biggest draw for the major UK broadcasters – this campaign highlights the range of high-quality sport available from BT Sport.
The campaign successfully combines iconic players and moments from different sports. And in Charlotte, the star of the TV ad and content series, BT Sport has gained a new ambassador, bringing a fresh perspective and energy to the world of sports marketing.
Whilst Take Them All On is still running, it has already delivered against all of its objectives, changing perceptions of BT Sport and helping the brand to stand-out at a critical time of the year (late summer – early autumn).
It has also given BT Sport a flexible and distinctive campaign platform that can continue to deliver over the longer-term.