Bud Light Button

Bud Light exists to inspire epic, unexpected nights with friends: to keep its drinkers "up for whatever." But nothing ruins an epic night faster than running out of beer—and having to run out for more. So we created the Bud Light Button: an app that keeps the party going and the beer flowing. Ordering ice-cold beer is as simple as pushing a button. So whether you’re at a party, at grandma’s house, or at a friend’s place watching the game, beer is only one tap away.



The World's First One-Tap Beer Delivery App

The app seamlessly tracks your location, stores your payment details, and presets an order amount. All you have to do is tap to order, track your delivery, and enjoy.
By offering beer on demand, the brand becomes indispensable to their drinkers' epic moments. And we ensured that Bud Light is recognized as a brand that understands its audience by giving them a useful, meaningful tool.

Team Credits

Crystal Yu

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  • Creative | Copywriter
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Companies

  • AKQA

    AKQA

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    • Design & Creative
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    Anheuser-Busch Inbev

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    Crystal Yu
    Creative | Copywriter