A SMALL TOWN THAT CAPTURED THE HEART OF THE NATION
The 'Built by Heart' campaign united the Chobani farming community bringing them together to build a giant outdoor cinema to watch their first Olympic commercial. This real brand community story formed the basis of Chobani’s first Olympic campaign.
Farmers, truck drivers, councilmen and community members came together to build the giant cinema screen - and on the day of the Olympic opening ceremony they all watched together as their brand aired their first Olympic commercial.
#1 most effective Olympics campaign in USA (Ace Metrix)
#1 most searched brand during the 2012 Olympics
944 million media impressions
338% increase in online brand mentions