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Built by Heart

A SMALL TOWN THAT CAPTURED THE HEART OF THE NATION

The 'Built by Heart' campaign united the Chobani farming community bringing them together to build a giant outdoor cinema to watch their first Olympic commercial. This real brand community story formed the basis of Chobani’s first Olympic campaign.


A COMMUNITY EVENT

Farmers, truck drivers, councilmen and community members came together to build the giant cinema screen - and on the day of the Olympic opening ceremony they all watched together as their brand aired their first Olympic commercial.


RESULTS

#1 most effective Olympics campaign in USA (Ace Metrix)

#1 most searched brand during the 2012 Olympics

944 million media impressions

338% increase in online brand mentions

18% rise in sales

Credits

Kieran Antill

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  • Managing Partner New York
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