Burger King have been telling us since 1954 that their burgers are flame grilled, however no one seems to know. My campaign 'ITS FKING FLAME GRILLED' is meant to be in your face and slightly aggressive, portraying the idea that Burger King is fed up with the fact that no body knows and as if to say, just get it in your head, its fking flame grilled.
I produced a video and series of posters for my campaign idea. It involves making the view feel as though they are misisng out on something by using patronizing and condescending sayings such as, 'You didn't know?' and 'How could you not know?'. Having this fear that they are missing out will make them want to try it more.