In 2011, I started blogging about the burgers I was discovering under the guise of Burgerac, a burger detective hot on the trail of the finest burger in London and beyond.
The blog was soon being recommended by The Guide (The Guardian), mentioned in The Sunday Times’ Style magazine – and even name-checked in print by the likes of the Evening Standard’s restaurant critic Fay Maschler.
Writing the blog has given me opportunity to meet amazing, inspirational chefs and restaurateurs, eat awesome food and do all kinds of crazy burger-themed stuff – like working with artists to create original burger-themed accessories and homewares; judging nationwide burger contests; hosting a burger-pop up food and art event in London (in collaboration with BurgerMonday / Young & Foodish) and subsequently taking the Burgermat Show concept to Cape Town and Dublin; publishing a burger art and recipe book commemorating the Burgermat Show with Nobrow; and creating my own iPhone app (Burgerapp) that enabled users to find my pick of London’s best burgers.
More recently I collaborated with Golden Age Public Houses to transfrom my blog brand into an actual eatery: we created Burgerac's Burgershack, a kitchen pop up brand that resided at both The Royal Oak pub in Marylebone and legendary central London music venue and bar, The Social.
burgerac.com