• Digital Strategy, Performance Marketing & Creative Design

Burn Energy Drink "The Loop Machine"

POSSIBLE needed to find a way to motivate people to create a unique, energizing space for Burn Energy Drink during the Rock in Rio Music Festival, among dozens of brands and big international stars vying for media and audience attention.

We created The Loop Machine—an engine that allowed users to create hot new electronic tunes from selected DJs’ loops, automatically selecting the DJ to play at Burn's electronic tent.

More than 1 million new songs were created and shared online, and more than 1 million votes were directly cast for the band Roots Rock Revolution. Burn allowed its fans’ favorite music to be played in front of more than 5MM people during Brazil's largest musical event, thus strengthening its connection with the electronic scene and its fans’ playlists.

Project Tags

  • drinks
  • we are possible
  • Digital media
  • burn drink