Burner Packaging

  • Alberto Serna

Upon joining Blaze I redesigned the existing Laserlight flagship product packaging. The aim was to create a more coherent and premium look that reflected the brand’s new visual identity style in the product packaging.  Subsequently, an expanding product offering required the design of a new range of packaging. It needed to be more on-brand and retail-focused showcasing the products and their key features. We created a solution that was understated in its design but contained all the essential elements, making the lights celebrated centrepieces. I managed all packaging processes—structural and graphic design, content, photography, production, testing, delivery, supplier and retailer relationships.