Business As Usual

The final major project is a tailored menswear collection designed for Autumn/ Winter 2021 and is inspired by society's overconsumption in the modern day and the inevitable detrimental effect this addiction has on the environment. This sparked a narrative set in a futuristic and apocalyptic world where governments, politicians and large corporations are seemingly oblivious to- or apathetic about- the enduring effects their actions have on the world. This is a world in which society and more specifically businessmen are forced to continue as normal, despite the crushing circumstances.The concept asks the question... How will they survive the commute?