The only way to get noticed is to do the opposite of everyone else. Especially when everyone is shouting at the same time.
AT BTS IN 2019, THERE WERE 260 EXHIBITORS. 259 OF THEM WERE PISSED OFF, ONLY 1 WAS TRULY HAPPY; EGENCIA.
Egencia owned BTS in 2019, as it has done for the last couple of years. Everyone and we mean everyone noticed who they were and what they were saying. And that’s why their sales team smashed those 2 days out of the park.
So the question you should be asking yourself is: how do I get noticed?
Egencia have big competitors with very deep pockets. So rather that going toe-to-toe with the competition we, that’s Mellor&Smith, got creative.
A stand with a single purpose, to get noticed by as many people as possible. No fluff, no confusion, no gimmicks and definitely no waffles unlike Booking.com.
A stand that makes VIP’s feel like VIP’s.
A stand that on the hour (every hour) hosts the biggest product demo at the show. Each time 200 people stopping to watch the latest Egencia product offering.
A sponsored central cafe with the single purpose of facilitating as many meetings as possible.
2 of the biggest billboards you’ve ever seen, 50 metres wide and easily the most photographed brand at the show.
316k social media impressions over the 2 days
And easily the most motivated sales team at the show. Hungry, ambitious and very busy.