Buto is an intelligent video hosting platform, helping professional organisations engage, retain and build their audiences using online video. Originally conceived in 2009, Buto has since served clients such as Shell, Mitsubishi, England Rugby and Thames Water.
Our collective research and insight highlighted how Buto offered video hosting with ease and warmth to a professional client base; with clear, in-depth data being at the forefront.
The visual identity is based upon a 30 degree angle; synonymous with 'play' buttons and isometric grids. Using the 30 degree angle in an upward trajectory evokes positivity, giving the perfect visual metaphor that encapsulates Buto’s personality, and the impact the platform has on clients’ video content and statistics. The 30 degree angle is a constant thread running through the logotype, iconography, illustrations and colour landscapes. A play icon is also introduced in certain applications, utilising a variety of finishes and effects – adding a playful, tactile element.