BUZZ - Authentic Branding & Responsive Website
CHALLENGE: We were approached to create a responsive website for a new B2B platform that linked tattoo studios and artists. The website would allows tattoo studios and artists to post tattoo guestspots and give and receive peer-to-peer reviews in a safe, vetted members-only environment. Following our UX research, it was clear that any successful brand within this market provided more than a service. The platform would need to be built on authenticity to reach the studios and artists on an emotional level.
SOLUTION:
Urban, lifestyle brand
We designed a lifestyle brand that would be at the forefront of urban and street culture. We embedded elements from the UX research that were important to the artists and studios:
- New name and visual identity,
- UI that allowed each studio or artist to apply their own style to their portfolio page,
- Structure and imagery that highlighted the brand culture, worldwide presence or local vibe of each studio,
- Peer-to-peer reviews that would only be visible to logged-in members,
- Quick search function that allowed artists to find guestspots all over the world
- A deeper search uses filters to reveal studio perks and artists’ styles.