BYE BYE SUMMER / HANDMADE CRAFT

  • Renato Tata
BYE BYE SUMMER HANDMADE POSTER
Recognized by Greek Communication Design Awards

Background: Is very typical, by the end of summer, to have “farewell parties” as a tribute to those awesome memories from the carefree days by the beach. In that spirit, Molliz, a café bar in Athens, organized a thematic party called “Bye Bye Summer”. We tried to visualize it; we thought that a summer day comes to an end only when the last grain of sand falls down from our tanned skin.

The idea: A handmade poster with real sand typography. Basically, the poster was printed with the main message missing, but just as an artboard (a background) where we would write later. The paper was sprayed with glue by using the stencil cut out and the sand was placed on it. We left the posters to dry out and finally just a little shaking was enough to reveal the sandy typography. Finally, when the posters were placed on the walls - as the days passed by - the sand of the letters started falling down and the message was fading out by saying BYE-BYE summer in the most appropriate way.