C-BEAR / Bear, the cyclist – be a recyclist mobile app design
C-BEAR is a mobile app concept, that uses game elements to collect points for cycling in urban space. The application can be connected to the city bike service or, when using personal two-wheeler – Google’s location services. The collected points can be exchanged for real services, such as public transport tickets, which motivates and allows to achieve measurable, tangible benefits for supporting the environment. The project is a responce to the problem of pollution and congestion in large cities. It is meant to fulfill the motivating function and, through a playful, accessible interface, encourage to interaction.