Cadbury Dairy Milk - 'Gorilla'

"Cadbury ‘Gorilla,’ at 10, Remains One of the Great Offbeat Triumphs of Advertising" AdWeek

Gorilla is a British advertising campaign launched by Cadbury Schweppes in 2007, to promote Cadbury Dairy Milk-brand chocolate. The 90-second television and cinema advertisement formed the centrepiece of the £6.2 million campaign, which comprised appearances on billboards, print newspapers and magazines, television and cinema spots, event sponsorships and an internet presence.
By the end of launch year, value sales of Dairy Milk had already shot up 7 per cent. Weekly sales were up 9 per cent year on year during the period "gorilla" was on air, and the ad has already received the highest recognition scores ever recorded by Hall & Partners.
The campaign won many top awards, including the 2008 Grand Prix at the Cannes Lions International Advertising Festival.

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    Lara Ramirez
    Datascientist