Cadbury Eclairs Refresh
The challenge was to both align the Eclairs bags to the current Cadbury bitesize range, whilst also leveraging the Cadbury brand to provide distinction from own brand. This was achieved by creating a Cadbury 'C' from the swirl of toffee and chocolate in the background, increasing appetite appeal and elevating the Cadbury brand. The wordmark was softened to remove sharp corners to make it appear more friendly and modern. So overall the pack works harder to influence the consumer at the point of purchase.