From August. 2013 – March 2014, I worked as Senior Community Manager & Social Copywriter for Cadbury, spanning both their Dairy Milk and Cadbury UK brand portfolios, each of which had several distinct sub-brands
My work was featured in at least two BuzzFeed articles, including How Every Brand Should Interact With Their Customers.
During this time, I wrote the majority of copy for all Cadbury social platforms, including planning copy for several campaigns each with distinct and separate tones of voice under the Cadbury umbrella.
I developed and implemented copy ideas for live Real-Time Marketing events attached to popular TV events such as X-Factor, The Voice, and The Brit Awards in line with campaign goals and brand strategies, with extremely high engagement and reach.