CADDEY : a forecast

My vision was to create a fashion forecasting publication, for the year 2025. Titled CADDEY, which translates to ‘protect’ in Manx, the native language of my home country, the Isle of Man. The forecast taps into the dying streetwear market, and aims to find a new, fresh meaning amidst an uncertain world. The forecast is driven by escapism and finding protection in an alternative reality, opting to more natural forms and technology. I identified three main themes within the forecast; Naturasafe, Multiminimalist and Urbanscapism. It sees menswear championing new hybrids that draw on utility, streetwear and tech themes. This forecast aims to support the ongoing popularity of alternative utility and future tech trends. Hinting on remote wilderness, futuristic living and survivalist resourcefulness. In order to communicate this, during a global pandemic, I decided to shoot and style digitally. My remastered vision communicated the narrative of CADDEY through the use of digital styling and environment creation to place the looks, as if it were physical. Taking inspiration from editorials and runways, I manipulated and created styling concepts for the forecast, reimagining and merging designer together to merge a digital world with the physical. During these unprecedented times, the industry needs to adapt to how fashion is communicated adnd marketed. Although the concept of a physical shoot is obviously exciting, and sometimes necessary, is it really always essential when we have access to free technology in which we can photograph and manipulate samples and designs at our fingertips?