Cadillac approached Studio Black Tomato for a content strategy to launch their new XT5 crossover in the U.S. The work had to epitomise the key brand attributes of the car – sophistication, optimism and boldness whilst fitting with the Cadillac mantra of ‘dare greatly’.
To position the luxury, daring Cadillac brand at the heart of adventure and limitless possibility we created a five video series spanning 4 continents, sourcing five inspiring, bold, sophisticated, optimistic influencers to tell their stories and amplify Cadillac’s key messaging. The campaign received so much attention that a 6th video was commissioned in November 2016 and delivered before Christmas 2016 with typical cinematic Studio Black Tomato quality and quick turnaround. Each video was paired with a bookable itinerary and editorial on blacktomato.com along with a microsite that we built specially to house the campaign.