Cadillac - Drives You Forward

Cadillac approached Studio Black Tomato for a content strategy to launch their new XT5 crossover in the U.S. The work had to epitomise the key brand attributes of the car – sophistication, optimism and boldness whilst fitting with the Cadillac mantra of ‘dare greatly’.
To position the luxury, daring Cadillac brand at the heart of adventure and limitless possibility we created a five video series spanning 4 continents, sourcing five inspiring, bold, sophisticated, optimistic influencers to tell their stories and amplify Cadillac’s key messaging. The campaign received so much attention that a 6th video was commissioned in November 2016 and delivered before Christmas 2016 with typical cinematic Studio Black Tomato quality and quick turnaround. Each video was paired with a bookable itinerary and editorial on blacktomato.com along with a microsite that we built specially to house the campaign.

Team Credits

Louisa Lau

Nicole Harley

  • Account Manager
  •  

Project Tags

Companies

  • Studio Black Tomato

    Studio Black Tomato

    • Marketing

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Post your project
Studio Black Tomato
Content marketing and creative agency
Louisa Lau
Art Director
Nicole Harley
Account Manager