Cadillac х Meet For Charity: Charity Activation
Developing and Management: Jenya Gerzhan, 2018*
I created and developed a special activation for Cadillac on Russian market which was focused on implementing charity initiatives to Cadillac marketing activities.
We partnered with Choice Restaurant and created a Cadillac specials menu that offered a free Cadillac test-drive to every client who made an order from the menu.
All proceeds from the activation went to charity causes under the brand name of Cadillac.
In terms of this activation I worked on:
— Special Project concept development
— Execution and communication with partners (Cadillac and Choice Restaurant)
*The work on this project was as an in-house Operational Director of Meet For Charity LLC (c).