Calin Group is the leading franchisor in the hosiery and beachwear industry in Greece which dates back in 1995 and trades under the brands Calzedonia, Intimissimi and Tezenis to ensure that all aspects of its business are run responsibly and with integrity.
Elements that have defined during the design development:
Clean and clear:
Headline labels explain a section clearly and allows for the making of a key point.
Corporate and timeless:
Understand the desire for the 3 brands to take the lead. Therefore, as a B2B organisation, a more corporate tone is efficient for CALIN.
CALIN Group:
Talk about the "togetherness" of the parent company to reflect that it represents many brands (which helps reiterate the companies scale).