Camberwell College of Arts was undergoing a site changing/construction between 2015-2017. The brief was to produce hoarding design that represent the college and its culture. Our design decisions were dependent on what makes the university special. We picked out key aspects such as the traditional and hands-on crafts, the unity between students and teachers, the homely atmosphere and the diversity within the university. We wanted our design to be clear and coherent but also have an illustrative, playful and conceptual characteristic.