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Camden Hells Lager - 'This ad does not contain...'
Camden Hells Lager is a fairly unknown beer, trapped at the back of the shelf in every supermarket. How do we make Camden Hells Lager more popular and improve overall sales?
Create a campaign that makes fun of all the popular adverts. From hot bikini models to random gorillas playing the drums, we show the public that Camden Hells Lager is a beer that doesn't need any gimmicks or PR stunts. The best beer needs only itself and nothing else.