Camden Town Brewery

  • Rob Butler

Camden Town Brewery had grown quickly, building a loyal following along the way. To take them to the next level they wanted to refresh the brand, including the entire range of beers. The typography draws on traditional sign-writing style that can still be seen painted on the sides London buildings. Colour also plays a big role, distinguishing the different beers within the range and giving each one its own identity. A new playful tone of voice was developed to create further engagement. With a refreshed identity spanning everything from can and bottle packaging to beer tap signage, Camden goes from strength to strength. The bold identity creates standout at point of purchase and has firmly positioned the brewery as a serious player on the world stage. The rebrand has been featured in Design Week and It’s Nice That, and has been recognised at the Beer and Cider Marketing Awards. A project for Studio Juice.