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Campbell's - We All Soup

INSIGHT
We are alienated because of our differences, but we all crave a sense of belonging.
IDEA
Bringing people togther with - connecting a diverse community.
EXECUTION
TV/Online Ad, Print, Social and Digital.
TV
Inspired by the Sony bouncing balls advert, the TV advert would be a fun colourful representation of how Campbell's wants to connect the community. The can on a string idea is a nostalgic reminder of a time in our lives when we where more open, and less judgemental.
SOCIAL
Getting users to imput their postcodes from which they can chose a neighbour to send the personalised can of Campbell's soup.This will inspire people to talk to their neighbours as they'll already know their name.
DIGITAL: GOOGLE MAPS
Following on from the social campaign, every connection map will be made viewable on Google Maps. Type your postcode to view your street and hopefully it will be covered in colourful string! This relates back to the TV ad as well as making it personal to the audience.

Credits

Becky Reynolds

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  • Art Director
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Chris Norman

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Project Tags

  • Advertising
  • Advertising Portfolio
  • campaign ideas
  • TV
  • Print
  • digital
  • Social

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