Cancer Research UK Live from inside the human body

In a UK first, Cancer Research UK and Channel 4 broadcasted a live colonoscopy during an ad break to give viewers a unique opportunity to watch the removal of a bowel polyp, as it took place. While most polyps don’t develop into cancer, some do, therefore removing them can help prevent bowel cancer developing. The procedure was performed at Cardiff and Vale University hospital by Doctor Sunil Dolwani. An expert in removing complex bowel polyps, Doctor Dolwani explained to viewers what they could see throughout the live broadcast that was also streamed on Facebook Live followed by a Q&A with a cancer nurse to answer any questions.

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Creative Producer / Integrated Production Project Director