Rye Clifton, USA – Director of Experience GSD&M
Switching cookies is a fun and effective awareness campaign. While it doesn’t force interaction between young and old in the real world (as some other teams did), this is a great media campaign that could be rolled out on a large scale. It also has the novelty factor of using technology in a new way… which always leads to good press and curiosity.
Jessica Apellániz, Mexico – Creative V.P. Publicis Mexico
This team achieved the most “cyber” campaign. It’s a great idea seeing the web from the perspective of another generation and the use of the cookies was clever, but unfortunately didn’t match the objective of the brief.