Cannes Young Lions / Cyber

Rye Clifton, USA – Director of Experience GSD&M Switching cookies is a fun and effective awareness campaign. While it doesn’t force interaction between young and old in the real world (as some other teams did), this is a great media campaign that could be rolled out on a large scale. It also has the novelty factor of using technology in a new way… which always leads to good press and curiosity.
Jessica Apellániz, Mexico – Creative V.P. Publicis Mexico This team achieved the most “cyber” campaign. It’s a great idea seeing the web from the perspective of another generation and the use of the cookies was clever, but unfortunately didn’t match the objective of the brief.

Team Credits

Arseniy Kuheika

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  • Digital Marketing manager
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Project Tags

  • cyber security