Join The–Dots

Canon's Digital Transformation

In 2014, Canon EMEA headquarter decided to start a big transformation programme to build digital capabilities that enhance customer centricity and scale its marketing activities and services to the internet. After one year of strategy work, the programme started to build multiple interconnected innovation projects linked to main work streams such as eCommerce, CRM, digital content, integrated marketing strategy, digital services and IT enablers. As a result, the programme deployed 15 eCommerce stores, a new CRM foundation on SalesForce, two new digital services, social marketing capabilities and some IT enablers by using both waterfall and agile methodologies. The transformation piloted and scaled capabilities to mainly European countries according to the plan. Now, all digital tools are with business-as-usual to be scaled to the rest of the EMEA.


Emel Senalp

  • Message

Join our Pro Plan to message Emel

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • Strategic Digital Transformation Manager

Project Tags

  • digital transformation
  • Change
  • ecommerce
  • CRM
  • digital content
  • Digital Services
  • integrated marketing

Share your new project