Car App Branding

Brand design, collateral production and sizzle video for car sales startup

A full brand and collateral design was created for a start-up Used Car App company. The Penguin logo and Wordmark denotes the simplicity and friendliness off the app and company as a whole, through the use of clean lines and negative space. A full color scheme was devised, along with web / print type options, and patterns graphics, all collated in a brand guide. The sizzle video, for promotional purposes required storyboarding, collateral production including character development and illustration, icon production and layout.


James Evans

  • Message
  • Graphic Designer

Project Tags

  • brand
  • branding
  • Motion graphics
  • logo
  • Colour Design
  • brand collateral
  • app
  • startup