Care Wildly - Bloom & Wild creative platform and TV advert 2020

As Head of Creative at Bloom & Wild, I worked in a collaborative team of in-house brand leaders and our creative agency Other to help shape the new creative framework for our brand called 'care wildly'. We launched the idea with a beautiful and emotionally poignant film challenging the cliches of the flower industry as a summary of everything that Bloom & Wild strives to facilitate for our customers - their acts of caring wildly. This was also supported by brand-led social advertising showcasing the nuanced 'just-because' reasons why people are sending our flowers. Creative agency - Other