Snaith gets a kick from the idea that Suddenly might surprise fans.
“I’m not a provocative person but there is a part of me that thinks, ‘People think they know me and what to expect from me.’ I do get this slight perverse enjoyment from doing things a little differently.” After 20 years of making music under various aliases, Snaith has been given room to grow, and he’s not about to give that up now – there’s no fun in that. “Trying to chase something and create a facsimile of the past is just going to lead me to feeling frustrated or cause a crisis of confidence.”
As if pre-empting my next question, Snaith jokingly thinks out loud. “Was this career suicide?” But he soon shakes off his doubts. “I don’t think I could have made a different record. There’s almost an inevitability to it. Whenever I think about this record, I think about the more reflective, melancholy tracks, but there are lots more euphoric, straight-forward happy tracks too. It’s a hard one for me to pin down.”
There may be a certain air of sadness that drifts through Suddenly, but that’s not Snaith’s focus; he wants you to experience the hope he felt coming out of these situations on the other side. Terrible moments in your life definitely change you, but they don’t always have to change you for the worse.
“I ended up being the person that people around me relied on to give support and be comforting. That was a new thing for me. I grew up as the youngest child in my family so I’m not the person who tends to be in that role. That’s the mood I get when I listen to this music. It’s melancholy for sure, at points, but it also feels reassuring, stable, and tranquil.”
This feeling of tranquility is manifested in the album’s artwork too. Whereas Swim and Our Love drew upon a multi-coloured palette to showcase what lay within, Suddenly takes a more subtle approach, as Snaith explains: “There’s lots of moods on this record, it’s quite diverse. The title also suggests something more dynamic, more punchy or colourful. Jason Evans [long time collaborator of Snaith] would keep coming up with artwork in that vein but somehow it just didn’t suit my conception of the music. Jason had a cycling holiday booked in Spain, which he’d had booked for nearly a year, so he said he had to go. Whilst he was away he took this photograph. He wasn’t sure about it, and wasn’t sure if I’d like it either. He said, ‘I’m not sure if this is right but I wanted to show it to you.’”
The photo he took reveals a simple shot of water with circular ripples slowly moving outwards. A drastic change from the starburst of colour he’d used previously, but it spoke to Snaith on a personal level. “It just felt so right to me. I don’t get a feeling of cold from it. I get a kind of warmth, along with calmness. It reminds me of how I was called upon to make sense of and process all these difficult things, to be something solid and comforting for other people.”
The artwork also mirrors the aftershocks that Snaith felt when the world shifted beneath his feet. “After trauma happens in your life, there’s a long tail that follows that event. It may happen all of a sudden but then the effects of it ripple through everyone’s lives for a long time, and it takes a lot of time to process it.
“In some respects that’s exactly what this music has done for me. It’s allowed me to process and come to terms with what has happened, to think about it, and even discuss it. We all have a changing sense of who we are and where we fit in our families and our world as we go through life.”
Snaith may have found himself being a pillar to hold up his family, but it isn’t a one-way street. He often looks to the people he loves to bring out the best in his music. There’s only three people in his life that his music has to be approved by: himself, his wife, and Kieran Hebden – aka Four Tet. “I’m not a perfectionist, but I’ve made a lot of music, and I feel like there’s a good chance that I’m going to ‘jump the shark’.”
I’d never heard this expression. I had to wait for Snaith to explain it further:
“It’s from the show Happy Days. Apparently there’s an episode of Happy Days where The Fonz – I think – water skis and jumps over a shark. That is seen by the show’s fans as the moment when the show turned to garbage,” he continues. “I’m acutely aware that that moment happens to most people who make music at some point. I’m constantly trying to fight off that feeling one more time with each album I make. With this album I made 900 draft ideas, the last one was 600. I’m not trying to brag, I’m just battling this neurosis – if I’m not really careful, if I let up at all, it’s all going to turn to shit. That’s why it takes me so long to make an album, because it needs to get past me, Kieran and my wife. They are both very tough critics. It’s hard to satisfy them.”