Root was briefed by Cartoon Network to produce a product template
for a number of 20 and 30 second television spots and an accompanying
print advertisement template that could be easily distributed across their
international territories and manipulated to include the different products
each specific territory was advertising. The television spots were based on
the popular children’s shows Adventure Time and The Amazing
World of Gumball.
I worked on this project from initial idea generation and presentation to creating
initial animatics and eventually animating most of the final spots in After Effects
(all character animation created by Cartoon Network), including sourcing all
character voiceovers, soundtrack, and arranging and overseeing voiceover
sessions and soundmixes for a placeholder marketing message to be used
as a guide at the end of each spot.
Please note: All character designs are the property of Cartoon Network,
and the retailer logos are placeholder only.