Case Study: Record Label x Gaming Entity

I built a presentation on how the music industry can build an authentic and constructive bridge to the gaming industry. I used information from publicly available documents, statistics and my own personal opinion to construct this (clinical) presentation. Given the gaming industry is worth more than the music & film industries combined, along with having its own attention economy as a platform of interaction, it is continuing to grow as an important player in attention economy. However, the music industry's popular culture impact is it's unique selling point and not one to be underestimated in conversations between the two markets. This presentation will hopefully introduce another perspective for record labels looking to increase its repertoire within gaming. Despite this being written in 2018 and adjusted in 2019, I still see lots of this information relevant going into 2021.