Objectives & Strategy:
To reveal Oliver Chesire as the new face of Autograph Menswear AW15 marking the re-design of the collection. Generate press content, buzz and social media awareness of the international model's new ambassador status.
Results:
Took over central London’s hottest new venue Carousel to create a VIP, red carpet experience with an edge. Split over two floors, the Wonderteam created a concrete jungle, city lights feel complete with immersive video projection and DJ set by DJ of the moment, Josh Parkinson.