Cassandro London

To successfully rebrand Cassandro London, including brand strategy, visual direction and artwork for a high end jewellery brand based in London. From initial concept through to completion, all artwork was to reflect the core brand elements across all visual components. The logo reflects the craftsman’s bench as central to the design process. Using metallic finishes, premium textured paper and genuine photographic scenes of the craftsman in his studio, coupled with fashionable borders, the story of Cassandro London begins to unfold.