For International Tiger Day, we teamed Greenpeace up with the biggest cats on the Internet to save the biggest cats in the wild.
This meant that I had a lot of Skype conversations with a lot of internet cats.
The project had an incredibly tight turnaround, and no budget – but the cats involved turned out to be quite an impressive list.
Lil BUB, Captain Pancake, Nala Cat, Spangles, Boris the Kitty, Lazarus, Oskar and Klaus, Venus, Princess Monster Truck, Pudge the cat, City the Kitty, Cole and Marmalade, Richard Kitty and Hamilton the hipster cat.
The project saw an amazing estimated total reach of 47.8 million largely thanks to shares from YouTube, Discovery Channel, MC Hammer(!), and People Magazine.
Agency: Mr. President