Celebrate Cleaners - uplifting key workers with typography

  • Salem Khazali

An activation of The Invisible Workforce, a report by The Equality and Human Rights Commission. According to the report, sometimes felt 'under appreciated' and 'looked down upon' in the work place. This campaign shines a light on the invisible heroes and miracle workers who keep our world ticking. I started this project in 2019 in response to a D&AD brief with Monotype, and the message of my campaign couldn't be more relevant as they've proven to be during the 2020 Covid-19 pandemic.