Celebration Of Culture | D&AD (2018)

  • Kyle Ayuba
  • Alex Joseph
LondonIsOpen is a campaign that communicates a sense of community, diversity and inclusion. These factors are what I wanted to communicate within this live brief. The community of London is built from various cultural backgrounds yet, we can restrict ourselves and remain in shadows as we feel we don’t belong. The campaign's aim is to challenge political decisions that divide us through 'Brexit'. As individuals, we are all responsible for inspiring positive changes within our communities that unite London.
The photographs consist of 4 individuals from different cultural backgrounds. The make-up placed on the facial features is to highlight the differences we share amongst each other.
Creative Director: Kyle Ayuba
Photographer: Emmanuelle May
Lighting: Ben Healey
Make-Up Artist: Andreia Chen, Rosie Scrace

A promotional video is accompanied as well.