Celestia

  • Adam Lenz
For my second self directed project I wanted to do something more corporate as I have not had a chance to work with branding much this year. I didn't want to re-brand a company, but was set on branding a place. That’s when I stumbled on to Celestia. Co-founded by James T. Mangan in 1948 he claimed the entirety of the universe as his own nation. Reading into the story of Mangan was very interesting and his initial plan was to create this nation in an effort to secure it as clean and free place to live. Restricting governments from claiming it as their own. In the end, the legacy of Mangan died years later.

At this point I decided it would be best to produce an awareness publication instead of a formal re-brand, telling the story of Mangan’s efforts to ensure a place for humanity. So rather than re-branding a nation, I branded the story of Celestia to make it apparent that we are all a part of something greater.