CELIAC? DON'T PANIC

  • Elena Panarese
THE BRIEF
The theme of the course was the celiac disease and the services that could help people afflicted, if they are either Italian or foreigner, in anticipation of Exposition Milano 2015. The goal was to guide celiacs, creating information points in the city, so they could know where to find products and services.

THE IDEA
The target were celiacs, who have to find where to eat when they are away from home, so we created a system that could be useful before the arrival and during their stay. To be able to achieve that, we organized a network that is both digital and physical, in the city area, so the celiac can find information at any time and wherever he is. The name “Gluten Free Easy Network” summarizes the concept and the entire project, because the goal was not only to guide the celiac but also to do it in a simple way that could fit its needs.

THE PROCESS
We did a research to figure out what the real needs for a celiac are so that we could understand what the information that they require are, and which places could be chosen to communicate them. After that, we chose and designed the materials that could convey that information, based on needs, places, and situations. We also created all the visual elements to communicate the service: logo, icons, map, backgrounds. After developing the network as a team, each one of us focused on a specific part of it as the thesis project.

THE TEAM
Elena Panarese – Network, graphic elements, website, app
Valeria Mariani – Network, graphic elements, book, map
Simone Pietro Romei – Network, posters, video

Politecnico di Milano, 2013/2014.