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Changing the concept of time

Booklet, posters, postcards, website.
Research and concept development, visual identity, strategy.
Create an awareness campaign that focuses on solving problems society faces today. Campaign aimed towards adults aged 22 - 45.
Convey the message that time is largely a perception and as such we have control over our time.
The aim is for the target market to ponder this concept and in doing so recognize it in everyday occurrences.
The visual identity is inspired by the idea that time is merely an illusion, therefore the transparencies, numbers and symbols fade into each other in a dream like manner.
This project was created at Billy Blue College in collaboration with 4 other students; my role was mainly to develop visual identity.

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