When she interviewed for the Cosmetic Science degree at the London College of Fashion, she was offered a place on the spot.
Her path to becoming a beauty mogul is unusual when compared to other founder stories which, she says, are usually about “playing with their mum’s make-up as kids”.
Instead, Adepoju came to beauty via science (having realised that her plan to be a doctor might not work out because she hates the sight of blood).
At school she studied A-levels in chemistry, biology and art. She was a science nerd who also dreamt of being a fashion designer.
Her undergraduate dissertation began after working in Space NK and receiving “loads” of requests for blue lipstick but once she produced her first test samples, they all went missing and she realised that if people were stealing them, she could probably sell them.