Channel 5 Rugby - Little & Large

To generate awareness of Channel 5 as the new home of Premiership Rugby highlights and live games, we designed a new social-ready content format ‘Little and Large’ to be distributed across our network of UK focused sports and rugby specific pages. Making use of Channel 5’s player access, along with on-screen child talent that we recruited for the season, we produced content that brings the lighter side out of professional rugby players. Producing and distributing a total of 5 videos across 3 phases, the Little and Large content series garnered approval from fans and high profile players, ultimately driving viewership of Channel 5’s shows up to 90k+ more viewers per game. The content series won "Best Brand Activation Involving Sport" at the Sports Business Awards 2019 - https://sportsbusinessawards.co.uk/winners/